Subject line how many characters

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About the trainer Contact Ann. Do shorter subject lines really get higher open rates? What can recipients see? Gmail on an iPhone displays characters. Yahoo mail displays characters on an iPhone before truncating the rest. Its analysis of more than 1 billion emails showed that subject lines of: 90 characters and more produced the highest response rates. Longer subject lines perform better for B2B The long and the short of it Subject lines of 90 characters or more performed best for opens and clicks.

Shorter subject lines also performed well. But beware of medium-sized subject lines for B2B. Chart by Adestra So, consider using 90 characters or more to communicate more benefits , Malm and Bonner suggest. Short subject lines perform better. Super-short subject lines also perform well, according to Adestra. Subject lines with: Word counts of one or two 5 to 10 characters are most likely to gain opens and clicks.

Emojis offer a great way to get your message across, keep your subject line brief, and spur contacts to open your email. But use emojis sparingly — too many, and you risk being flagged for the spam folder. A study showed that the most successful emails had subject lines between one and five words in length.

Your perfect subject line strikes a balance between concisely conveying the contents of your email and making your point briefly enough to be read on a phone or mobile device. Always keep mobile users in mind since mobile recipients account for almost half of all email opens.

Because at 80 characters, most email platforms will cut off your text and hit you with the dreaded ellipsis. Know what you want to say, write it, and then cut and revise for length. Are you going to use 20 words Once again, it depends. Just as your subject matter, purpose, and audience are unique, your best email length is influenced by all those factors, and should be unique, too. Need an example?

Check out this newsletter from the marketing team at Brain Pickings. Are you simply offering subscribers a call to action like a special coupon or discount, or are you announcing the results of your yearslong worldwide research project or an industry-changing piece of automation equipment? One tried and true way to keep your email interesting and yet concise is to use excerpts from the original content, paired with links to the rest of the longer piece.

After all, often your intent is to spur engagement with your online content. Are you promoting a new product or service, or are you sending out a regularly scheduled newsletter? That said, over time, your fans, prospects, and email subscribers will begin to formulate a set of expectations for the different types of emails you send them — especially those you send on a regular basis, like subscriber newsletters.

If you notice that one type of email begins to underperform in terms of open and click-through rates, try switching up the length. If it seems too wordy, try breaking up long text blocks with more graphics and visual content. Focus on including a few very compelling, very easy-to-read tidbits within the whole. A study by Litmus analyzed the most popular email providers, apps, and devices with the top 5 being Apple iPhone, Gmail, Apple Mail, Outlook, and Yahoo! To stand out from everyone else, instead of focusing on length alone, consider other factors that may affect your open rates.

Most email clients, like Gmail and Yahoo! The exact number varies from one email client to another. To optimize it for mobile readers, put the most important information in the first 30 characters. The preheader is the additional text that appears next to or below your subject line in an inbox.

Preheaders help compliment your subject line and can be used as that extra piece of text which may otherwise get cut off at the end of a subject line. Easier said than done. I start by writing everything I want to say in my subject line, then I reduce it by eliminating or replacing certain words.

Every audience is different. Try short and long subject lines with your subscribers to see what works best for your unique audience. This way you maximize your open rates by ensuring the strongest subject line gets sent to the majority of your audience. You might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the top marketers whose emails we analyzed, used to send emails with longer subject lines.

The problem with that?